Privacy Policy


Welcome to the Ampliphae privacy policy.

Ampliphae respects your privacy and is committed to protecting your personal data. This privacy
notice will inform you as to how we look after your personal data when you visit our website or use
our Service or the Ampliphae Platform (regardless of where you visit it from or where you access it)
and tell you about your privacy rights and how the law protects you.

1. Important information and who we are

Purpose of this privacy notice

This privacy notice aims to give you information on how Ampliphae collects and processes your
personal data through your use of our Services.

Our services are not intended for children and we do not knowingly collect data relating to children.
It is important that you read this privacy notice together with any other privacy notice or fair
processing notice we may provide on specific occasions when we are collecting or processing
personal data about you so that you are fully aware of how and why we are using your data. This
privacy notice supplements the other notices and is not intended to override them.


Ampliphae is the controller and responsible for your personal data (collectively referred to as
"Ampliphae", "we", "us" or "our" in this privacy notice).
If you have any questions about this privacy notice, including any requests to exercise your legal
rights, please contact us using the details set out below.

Contact details

Our full details are:

Full name of legal entity: Ampliphae Ltd

Email address:

Postal address: The Innovation Centre, Queen's Road, Queens Island, Belfast, BT3 9DT

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO),
the UK supervisory authority for data protection issues ( We would, however,
appreciate the chance to deal with your concerns before you approach the ICO so please contact
us in the first instance.

Changes to the privacy notice and your duty to inform us of changes

We keep our privacy policy under regular review. If we change our privacy policy we will post the
changes on our website at, so that you may be aware of the information we
collect and how we use it at all times.

It is important that the personal data we hold about you is accurate and current. Please keep us
informed if your personal data changes during your relationship with us.

Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those
links or enabling those connections may allow third parties to collect or share data about you. We
do not control these third-party websites and are not responsible for their privacy statements. When
you leave our website, we encourage you to read the privacy notice of every website you visit.

2. The data we collect about you
Personal data, or personal information, means any information about an individual from which that
person can be identified. It does not include data where the identity has been removed (anonymous

We may collect, use, store and transfer different kinds of personal data about you which we have
grouped together as follows:

  • Identity Data includes first name, last name, username or similar identifier.
  • Contact Data includes postal address, email address and telephone numbers.
  • Financial Data includes bank account and payment card details. Ampliphae does not store your

payment information other than the last four digits of your credit card or bank account (as
applicable), expiration date and country.

  • Transaction Data includes details about payments to and from you and other details of services

you have purchased from us.

  • Technical Data includes internet protocol (IP) address, your login data, browser type and

version, time zone setting and location, browser plug-in types and versions, operating system
and platform and other technology on the devices you use to access our website, Service or

  • Profile Data includes your username and password, your preferences, feedback and survey


  • Usage Data includes information about how you use our website and Services, including webbrowser URL data, metadata from network communications to and from users of computing

devices attached to your network. Also includes information that you provide via our website or
Service relating to you or your company's use of third-party applications and services, including
but not limited to the business utility of those services and your opinions and feedback about
those services.

  • Marketing and Communications Data includes your preferences in receiving marketing from

us and our third parties and your communication preferences.

  • Communications you send to us for example when you ask for support, send us questions or

comments or report a problem.

You may create your account with Ampliphae by connecting it with your existing account with a
service provided by a third party such as Microsoft. All data we obtain from such third party service
will be treated by us in the same way as if you provided the information directly and in accordance
with this privacy policy. For example, if you connect with Microsoft, we store your Microsoft ID, first
name, last name, and email address, and use them to provide certain functionality on the Services.

We also collect, use and share Aggregated Data such as statistical or demographic data for any
purpose. Aggregated Data may be derived from your personal data but is not considered personal
data in law as this data does not directly or indirectly reveal your identity. For example, we may
aggregate your Usage Data to calculate the percentage of users accessing a specific website
feature. However, if we combine or connect Aggregated Data with your personal data so that it can
directly or indirectly identify you, we treat the combined data as personal data which will be used in
accordance with this privacy notice.

We do not collect any Special Categories of Personal Data about you (this includes details about
your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions,
trade union membership, information about your health and genetic and biometric data). Nor do we
collect any information about criminal convictions and offences.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you
and you fail to provide that data when requested, we may not be able to perform the contract we
have or are trying to enter into with you (for example, to provide you with goods or services). In this
case, we may have to cancel a product or service you have with us but we will notify you if this is
the case at the time.

3. How is your personal data collected?

We use different methods to collect data from and about you including through:

  • Direct interactions. You may give us your Personal Data by filling in forms or by corresponding

with us by post, phone, email or otherwise. This includes personal data you provide when you:

    • apply for or use our products or services;
    • create an account on our website;
    • subscribe to our service or publications;
    • request marketing to be sent to you;
    • enter a promotion or survey; or
    • give us some feedback.
  • Automated technologies or interactions. As you interact with our website, we may

automatically collect Technical Data or Usage Data about your equipment, browsing actions and
patterns. We collect this personal data by using cookies, server logs and other similar
technologies. We may also receive Technical Data or Usage Data about you if you visit other
websites employing our cookies. Please see our cookie policy at for further details.

  • Third parties or publicly available sources. We may receive personal data about you from

various third parties and public sources as set out below:

  • Technical Data from the following parties:

(a) analytics providers such as Leadfeeder, Google and Autopilot;
(b) advertising networks such as Google and Facebook; and
(c) search information providers such as Google and Microsoft.

  • Contact, Financial and Transaction Data from providers of technical, payment and delivery


  • Identity and Contact Data from publicly availably sources.

4. How we use your personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your
personal data in the following circumstances:

  • To keep your account secure and protect our Services (including to verify the identities of

creators and prevent fraud and abuse);

  • To enable us to provide you with our Services, and to improve and promote our Services;
  • To create and administer your account, contact you, and customise your experience on

Ampliphae (for example, to show you information that we think may interest you based on your
previous use); and

  • To track and analyse use of the Services so that we can improve how Ampliphae is performing

and provide users with the best experience possible.

Purposes for which we will use your personal data

Data protection law requires us to have a lawful ground for collecting and retaining personal data.
The lawful bases on which we will process your data are:

  • Performing the contract we have with you: In certain circumstances, we need your personal

data to comply with our contractual obligation to deliver the Services.

  • Legal compliance: Sometimes the law says we need to collect and use your data. For example,

tax laws require us to retain records of payments made through our Services.

  • Legitimate interests: This is a technical term in data protection law which essentially means we

have a good and fair reason to use your data and we do so in ways which do not hurt your
interests and rights. We sometimes require your data to pursue our legitimate interests in a way
that might reasonably be expected as part of running our business and that does not materially
impact your rights, freedom or interests.
Generally we do not rely on consent as a legal basis for processing your personal data other than in
relation to sending third party direct marketing communications to you via email or text message.
You have the right to withdraw consent to marketing at any time by contacting us.
For example, we use identity, device, and location information to prevent fraud and abuse and to
keep the Services secure. We may also send you promotional communications about our Services,
subject to your right to control whether we do so.
We analyse how users interact with our site so we can understand better what elements of the
design are working well and which are not working so well. This allows us to improve and develop
the quality of the online experience we offer all our users.

Note that we may process your personal data for more than one lawful ground depending on the
specific purpose for which we are using your data.
Should you contribute user-generated content to our Application or our Platform environment,
including any contribution to a forum or chat, or supply session feedback, some of your personal
data (such as your name and email address) may be displayed on the Application or our Platform.
When submitting user-generated content (such as a forum posting or chat), you acknowledge and
agree that we may access, preserve, and disclose your account information and any content posted
by you in order to: (a) comply with any legal process; (b) enforce the terms and conditions of use;
(c) respond to claims that any content posted violates the rights of third parties; (d) respond to your
requests for customer service; (e) contact you to undertake further evaluation) or (f) protect the
rights, property, or personal safety of Authorised Users, other users of the Platform and the public.

We strive to provide you with choices regarding certain personal data uses, particularly around
marketing and advertising.

Promotional offers from us
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we
think you may want or need, or what may be of interest to you. This is how we decide which
products, services and offers may be relevant for you (we call this marketing).
You will receive marketing communications from us if you have requested information from us or
purchased services from us or if you provided us with your details when you downloaded
information from our website or registered for a promotion and, in each case, you have not opted
out of receiving that marketing.

Third-party marketing
We will get your express opt-in consent before we share your personal data with any company
outside Ampliphae for marketing purposes.

Opting out
You can ask us or third parties to stop sending you marketing messages at any time by logging into
the website and checking or unchecking relevant boxes to adjust your marketing preferences or by
following the opt-out links on any marketing message sent to you or by contacting us at any time.
Where you opt out of receiving these marketing messages, this will not apply to personal data
provided to us as a result of a service purchase, warranty registration, service experience or other

You can set your browser to refuse all or some browser cookies, or to alert you when websites set
or access cookies. If you disable or refuse cookies, please note that some parts of this website may
become inaccessible or not function properly. For more information about the cookies we use,
please see

Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably
consider that we need to use it for another reason and that reason is compatible with the original
purpose. If you wish to get an explanation as to how the processing for the new purpose is
compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain
the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in
compliance with the above rules, where this is required or permitted by law.

5. Disclosures of your personal data
We may have to share your personal data with the parties set out below for the purposes set out in
paragraph 4 above.

  • Our Resellers and Support Partners. We may share any of your information with our Resellers

or Support Partners where necessary to fulfil customer orders, analyse customer behaviour,
provide a better service and support to customers, and for any other purpose described in our
Reseller and/or Support Partners' privacy policies (including marketing). You should read those
policies to learn how they treat your information.

  • Selected third parties - if you consented to be contacted by email or other means by selected

third parties, we may provide your information to the third parties we select, and these third
parties may use this information for their marketing or advertising purposes.

  • Our third party service providers - we may share your information with third parties so that they

can provide services to us (e.g. a mailing house, a courier, a call centre provider, a market
research company or online behavioural advertising companies), but where we do we will put in
place a written agreement protecting your information.

  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our

assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change
happens to our business, then the new owners may use your personal data in the same way as
set out in this privacy notice.
We require all third parties to respect the security of your personal data and to treat it in accordance
with the law. We do not allow our third-party service providers to use your personal data for their
own purposes and only permit them to process your personal data for specified purposes and in
accordance with our instructions.

6. International transfers
We do not transfer your personal data outside the European Economic Area (EEA).

7. Data security
We have put in place appropriate security measures to prevent your personal data from being
accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we
limit access to your personal data to those employees, agents, contractors and other third parties
who have a business need to know. They will only process your personal data on our instructions,
and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify
you and any applicable regulator of a breach where we are legally required to do so.
In some circumstances we may anonymise your personal data (so that it can no longer be
associated with you) for research or statistical purposes in which case we may use this information
indefinitely without further notice to you.

8. Data retention
How long will you use my personal data for?
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it
for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature,
and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of
your personal data, the purposes for which we process your personal data and whether we can
achieve those purposes through other means, and the applicable legal requirements.

9. Your legal rights
If you wish to withdraw any consent you have provided to us for such use of your personal
information, please contact us or tell us about your preferences using the methods described in this

  • You can opt out of receiving marketing communications including newsletters. To stop

receiving marketing communications, you can log into your account and change your
preference or follow the instructions in any promotional message you get. It may take about
ten days to process your request.

  • You can control and opt out of the use of cookies and tracking tools. To learn how to

manage how we use cookies and other tracking tools, please see our website

  • You can change your marketing preferences with a Reseller/Support Partner (e.g. opt out of

receiving marketing e-mails from a Reseller/Support Partner) by contacting Reseller/Support
Partner or by following the instructions on any messages they send to you.
No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights).
However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or
excessive. Alternatively, we may refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure
your right to access your personal data (or to exercise any of your other rights). This is a security
measure to ensure that personal data is not disclosed to any person who has no right to receive it.
We may also contact you to ask you for further information in relation to your request to speed up
our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer
than a month if your request is particularly complex or you have made a number of requests. In this
case, we will notify you and keep you updated.

You have the right to:

Request access to your personal data (commonly known as a "data subject access request"). This
enables you to receive a copy of the personal data we hold about you and to check that we are
lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any
incomplete or inaccurate data we hold about you corrected, though we may need to verify the
accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal
data where there is no good reason for us continuing to process it. You also have the right to ask us
to delete or remove your personal data where you have successfully exercised your right to object
to processing (see below), where we may have processed your information unlawfully or where we
are required to erase your personal data to comply with local law. Note, however, that we may not
always be able to comply with your request of erasure for specific legal reasons which will be
notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those
of a third party) and there is something about your particular situation which makes you want to
object to processing on this ground as you feel it impacts on your fundamental rights and freedoms.
You also have the right to object where we are processing your personal data for direct marketing
purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to
process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend
the processing of your personal data in the following scenarios: (a) if you want us to establish the
data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c)
where you need us to hold the data even if we no longer require it as you need it to establish,
exercise or defend legal claims; or (d) you have objected to our use of your data but we need to
verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a
third party you have chosen, your personal data in a structured, commonly used, machine-readable
format. Note that this right only applies to automated information which you initially provided
consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data.
However, this will not affect the lawfulness of any processing carried out before you withdraw your
consent. If you withdraw your consent, we may not be able to provide certain products or services to
you. We will advise you if this is the case at the time you withdraw your consent.